Public Perception of Innovation and Technology Investments/Products During Economic Hardships

Abstract

This study investigates public perceptions of innovation and technology during economic hardships, with a focus on discussions on the social media platform Reddit. Utilizing advanced data mining and natural language processing (NLP) techniques, this research analyzes Reddit posts to uncover sentiment trends, thematic patterns, and levels of public engagement related to technology investments during economic downturns. By methodically gathering and processing user-generated content, the study aims to map out variations in public attitudes towards innovation in response to economic shifts. The analysis employs sophisticated NLP
techniques, including sentiment analysis, topic modeling, and semantic analysis, to interpret the rich and diverse discussions occurring on Reddit. The findings reveal a predominantly positive sentiment towards technology investments, with significant discussions centered around public perception, technological strategies, and environmental impact. The study also identifies key themes that dominate conversations at various stages of economic movement, providing insights into the effectiveness of technological tools and products during challenging times. 
This research not only contributes to the academic understanding of public discourse on innovation and technology, but also offers valuable insights for organizations, policymakers, and social media strategists aiming to promote innovation amidst economic adversity. The study’s detailed sentiment timeline and thematic analysis provide a comprehensive overview of how public perceptions evolve in response to economic conditions, offering practical implications for fostering technological advancements in difficult economic climates.