Factors of Students’ Pro-Environmental Behaviour towards Sustainable Development
DOI:
https://doi.org/10.52340/jds.2022.03.03.01Keywords:
Pro-environmental Behaviour, Environmental Consciousness, Green Lifestyle, Self-efficacy, PakistanAbstract
This study aims to determine the impact of certain environmental factors on the pro-environmental behavior of students in Higher Education. A plethora of literature already exists on this subject; however, there is a significant gap in such research in the context of Pakistan’s Higher Education Institutions. Along with that, the combination of the variables chosen for the research had yet to be studied in detail, especially in the context of Educational Institutions in Pakistan. The study analyzed the impact of environmental consciousness, green lifestyle, and green self-efficacy on university students’ pro-environmental behaviour, with the mediating
role of environmental commitment. Data was collected using a standardized questionnaire on a 372-person sample of university students using convenience sampling via web interface. The sample of 372 students, from both private and public higher educational institutions, was chosen from whom to collect data, develop analysis, and draw results for our findings. Multiple statistical techniques were applied through SPSS Statistics 21 to analyze the data, and these included correlation analysis,
regression analysis, and exploratory factor analysis. The hypotheses were tested through the simple mediation model, using the Hayes Process. Our findings fill a gap in the research by demonstrating that individuals can indulge in green self-efficacy, a green lifestyle, and be environmentally conscious, which promotes their pro-environmental behaviour, when they are committed to the environment. The study provides useful insight for researchers and higher education practitioners/policy
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